The stupidest beer commercial ever
Anheuser-Busch has long since shown that good marketing trumps good beer when it comes to selling lots and lots of malt beverage. And to be fair, Budweiser's been on a commercial roll for well over a decade, going back to the "Yes, I Am" campaign, even though their beer is still not worth drinking.
Heineken has already got the sucky beer part down, but now they're screwing up the other half of the equation with the stupidest beer commercial ever. This one's called "Have it like that." It features interspersed shots of a Heineken Light bottle and a new slimline Heineken Light can, set to some bad hip-hop. The guy, whose voice comes on when the bottle is shown, repeats the phrase "Can i have it like that?" and the i guess it's supposed to be sexy female voice comes on when the can is shown, and she says "You got it like that."
OK, that's just typical Mad. Ave. dumb, and not worth commenting on.
The kicker, and what elevates this commercial into the truly rarefied atmosphere of alltime stupidity is when the man's voice changes gear, while the can is shown from different angles, and he's saying "So drop your purse and grab your hips, and act like you're trying to get this money right quick."
Because comparing your product to a crack whore is the best way to create strong brand identity.
UPDATE: NO, i haven't forgotten about Anheuser-Busch's "Rape Me" billboard from last November. If that billboard was ever a TV commercial, then it didn't show on any programs i watch. And while offensive, that ad wasn't particularly stupid.
Heineken has already got the sucky beer part down, but now they're screwing up the other half of the equation with the stupidest beer commercial ever. This one's called "Have it like that." It features interspersed shots of a Heineken Light bottle and a new slimline Heineken Light can, set to some bad hip-hop. The guy, whose voice comes on when the bottle is shown, repeats the phrase "Can i have it like that?" and the i guess it's supposed to be sexy female voice comes on when the can is shown, and she says "You got it like that."
OK, that's just typical Mad. Ave. dumb, and not worth commenting on.
The kicker, and what elevates this commercial into the truly rarefied atmosphere of alltime stupidity is when the man's voice changes gear, while the can is shown from different angles, and he's saying "So drop your purse and grab your hips, and act like you're trying to get this money right quick."
Because comparing your product to a crack whore is the best way to create strong brand identity.
UPDATE: NO, i haven't forgotten about Anheuser-Busch's "Rape Me" billboard from last November. If that billboard was ever a TV commercial, then it didn't show on any programs i watch. And while offensive, that ad wasn't particularly stupid.
Labels: Bad commercials
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4 Comments:
hello from Chile,I agre whith you.
By
Anonymous, at 11:48 PM
Not to defend this commerical (because I don't drink or watch TV so I couldn't give a crap...too busy reading all the Durham blogs) but that's a popular hip hop song right now. So it probably appeals to the hip young things that like the song....but as a slogan it's a little to MacDonaldsy for beer.
By
Julie, at 2:31 PM
i have no doubt that the song is popular. A brand as ponderous as Heineken can't afford to take a chance with an unknown quantity in their push to appeal to the ever important just-turned-21 (or haven't yet turned 21) market.
Doesn't make it any less stupid, though.
By
Barry, at 2:40 PM
I could not agree with you more. What a thoroughly horrible ad.
By
Anonymous, at 9:26 PM
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